Digital marketing Essay Example | Topics and Well Written Essays - 250 words - 1

Digital marketing - Essay Example Consequently, some people may be using one or two of the media but not all and the integration will ensure communication to a wider customer base. Statistics supports difference in the audience’s preference for the social media with Facebook being the most popular, among the three, followed by Twitter and then Instagram (Boutelle 2014, n.p.). Differentiated features of the three social media and effects of diversity on effectiveness of communication is another reason for our integration. While Instagram is effective in visual communication and Twitter is effective in short-term communications with ability to allow people to follow posts, and Facebook offers a networking forum and connects the audience through communication posts. The differences meet diversity needs to ensure effective communication to the wide target population. Reinforcing information, on those who use more than one of the media also facilitate effective communication through capturing attention, desire, and interest of the target audience (Boutelle 2014, n.p.; Ferrell and Hartline 2010, p. 294). Facebook, Twitter, and Instagram are some of the applicable social media for marketing. We have decided to integrate the three media in order to expand our audience base and facilitate effectiveness of our